Performance marketing · London & UK-wide

We don't run ads.
We engineer revenue.

Novak is the performance marketing agency for UK DTC brands ready to scale past £1M. Paid media, email, SEO, and websites — built as one system, not four freelancers.

Revenue generated · this year
£0
Across 23 active client accounts
Avg. client ROAS
18 days
First result
94%
Client retention
£0
Cost of audit
Trusted by brands doing £50k–£2M/month NovaKick TerraGrow Bloom Wellness GridVolt ClarityLaw Solaris DTC
Proof, not promises

Real numbers. Real brands.

We only take on clients we're confident we can grow. Here's what that looks like.

01
E-commerce · Footwear
NovaKick
Plateaued at £60k/month with declining ROAS. Needed a full-funnel rebuild, not just ad management.
Revenue£60k → £184k/mo
ROAS1.9× → 4.7×
Email revenue£0 → £28k/mo
Timeframe5 months
02
DTC · Wellness
Bloom Wellness
Spending £12k/month on ads at 1.4× ROAS. Every pound quietly losing money.
ROAS1.4× → 5.2×
CAC reduction↓ 61% in 90 days
Conversion rate1.8% → 4.3%
Timeframe3 months
03
SaaS · B2B
GridVolt
Needed MRR growth without exploding the sales team. Pure inbound, tight budget.
MRR£22k → £61k
Organic traffic+340% in 6mo
Qualified leads8 → 47/mo
Timeframe6 months
How it works

From signed to scaling in 14 days

No 6-week strategy phases. No onboarding hell. We move fast because your market doesn't wait.

01
Free audit
We spend 90 minutes in your ad accounts, website, and email platform. We tell you exactly what's broken and what it's costing you.
Day 0
02
Strategy
A specific 90-day growth plan with revenue targets at each milestone. Not a generic deck — a plan for your business.
Day 1–3
03
Go live
Rebuilt campaigns, email flows, and CRO improvements go live. First data in. We start optimising immediately.
Day 7–14
04
Scale
Weekly calls, monthly reports, a live dashboard you can check any time. Double down on what works. Cut what doesn't.
Ongoing
What we do

The full growth stack

Every service connects to the next. That's the difference between a strategy and a collection of tactics.

📈
Paid media
Full-funnel advertising across Meta, Google, and TikTok. We engineer campaigns for profitable scale, not vanity metrics.
  • Campaign architecture & audience strategy
  • Creative testing at scale
  • Retargeting & funnel optimisation
  • Weekly performance analysis
✉️
Email & CRM
The highest-ROI channel most brands underinvest in. We build the flows, write the copy, and run the campaigns.
  • Welcome, abandon & post-purchase flows
  • Segmentation & list health
  • Campaign calendar & copywriting
  • Klaviyo & Mailchimp
🔍
SEO & content
Organic traffic that compounds over time. Technical SEO, editorial content, and link building that builds long-term authority.
  • Technical SEO audit & fixes
  • Keyword strategy & content planning
  • Blog posts & landing page copy
  • Link building & digital PR
CRO & landing pages
Your website is the last mile. We find where revenue is being lost and fix it — without touching your ad spend.
  • Conversion rate audit
  • A/B testing programme
  • Landing page builds
  • Heatmap & session analysis
🤖
AI automation
AI-powered workflows that let us deliver more, faster. From automated reporting to content production at scale.
  • Custom reporting automation
  • AI content production workflows
  • Campaign anomaly detection
  • CRM & lead scoring
📊
Strategy & analytics
A unified view of every channel, every pound spent, and every pound returned. Data you can act on.
  • Cross-channel attribution
  • Live ROI dashboard
  • Quarterly growth planning
  • Competitor & market analysis
✦ New service

We build websites that convert.
Then we fill them with traffic.

Most agencies hand you a website and walk away. We build your site, then immediately connect it to our full marketing system — paid ads, email, and SEO — so it starts working from day one. It's the fastest way to go from zero to growing.

🎨
Custom-designed on Shopify or Webflow — built to convert, not just look good. Every page is designed around your customer's buying journey.
Mobile-first, sub-2s load time, SEO-ready from day one. We don't hand you a slow site and bill you to fix it later.
🔗
Built to plug straight into our marketing packages. Launch your site and your first ad campaign at the same time.
📦
One-off project fee, no hidden costs. Delivered in 3–4 weeks. You own everything.
Get a free web consultation →
From £1,500
novakagency.co.uk/your-brand
Premium Skincare.
Made in Britain.
Free delivery over £45 · 30-day returns · 4.9★ from 1,200 reviews
Shop now →
Bestsellers
Your top products front and centre
Our story
Brand narrative that builds trust
Reviews
Social proof that converts
Pricing

Simple, transparent retainers

No hourly billing. No surprise invoices. A fixed monthly fee that covers everything.

Start here
Web Build
A high-converting website, built and delivered in 3–4 weeks
£1,500+
one-off · you own everything
  • Custom Shopify or Webflow build
  • Mobile-first, sub-2s load time
  • SEO-ready from day one
  • Up to 8 pages included
  • Copywriting for all pages
  • Email pop-up & list setup
  • 30-day post-launch support
  • Plugs straight into our marketing packages
Start with a site →
Launch
Get found, get leads, start converting
£2,500
per month · 3-month minimum
  • Paid ads — 1 channel (Meta or Google)
  • 4 ad creatives per month
  • SEO audit + on-page fixes
  • Monthly performance report
  • Bi-weekly strategy calls
  • Email marketing
  • CRO & landing pages
  • Multi-channel ads
Get started →
Scale
Your full marketing department, outsourced
£10,000
per month · 6-month minimum
  • Meta, Google, TikTok, LinkedIn
  • Unlimited creatives
  • Full SEO + 4 posts + digital PR
  • Email + SMS full programme
  • Web & funnel builds
  • AI automation layer
  • CMO-level quarterly strategy
  • Dedicated 3-person pod
Get started →
What clients say

Results people talk about

★★★★★

"Within 60 days, Novak had rebuilt our entire Meta strategy. Our ROAS went from under 2× to consistently above 4.5×. I genuinely didn't think it was possible that fast."

JK
Jamie K.
Founder, NovaKick
ROAS: 1.9× → 4.7×
★★★★★

"We'd been burning money on ads for two years. Novak audited us, found three specific problems, and fixed them in the first month. We've not looked back since."

SC
Sarah C.
CEO, Bloom Wellness
CAC ↓ 61% in 90 days
★★★★★

"The website Novak built for us looked incredible — and then they filled it with traffic. We went from 400 visitors a month to 4,000 in under 90 days."

RN
Rachel N.
Founder, Little Bloom Co
Traffic: 400 → 4,000/mo
FAQ

Questions we get asked

Paid media results show within 2–4 weeks once campaigns are rebuilt. Email flows generate revenue the week they launch. SEO takes 3–6 months to build momentum — but it compounds indefinitely.
3–4 weeks from first call to launch. We don't drag it out. You'll be live and taking orders faster than any agency you've spoken to — and we connect the site directly to paid ads the moment it launches.
No setup fee on retainer packages. Your first invoice is your first month's retainer. We absorb the audit and onboarding because we're confident in our ability to earn it back fast.
A free audit will show you exactly what's being missed. If there's no gap, we'll tell you honestly — we'd rather lose a deal than take on a client we can't grow.
Rolling monthly. Stay because we're getting results — not because you're locked in. Our 94% retention rate is the only contract we care about.
Our primary focus is UK DTC and e-commerce brands. We accept EU and US remote clients selectively — reach out and we'll tell you whether we're a fit.

Your competitors are getting
better results than you right now.

Book a free 30-minute audit. We'll show you exactly what they're doing, what you're missing, and what it's costing you. No pitch. Just data.

No obligation · No credit card · Response within 4 business hours